Audience Research

Research into a Target audience can be done in several ways :

• Video interviews
• Questionnaires
• Graphs and Charts
• Quotes
• Focus Groups

Questionnaires are the common technique to find out exactly what your audience would like to see in your magazine. However if your questions are to open, it makes life harder for yourself. Therefore closed questions with options you have chosen to give them would be easier for you in the long run. Some of the things you need to consider when making a questionnaire is who your audience want to read about? who they want to look at? and who are their role models? All these help you target the audience you are aiming for, meaning your magazine will sell.