Magazine Analysis of 5 Double Page Spreads


NME

This double page spread by NME, really shows us how modern and up to date with their artists they are. The double page spread really expresses which audience they are targeting and like the name of this band, they are targeting teenagers mainly. The structure of this page is set out like any other double page spread. The picture crosses over slightly onto the other side of the page. This is because in printing you wouldn't be able to see text right in the crease of the page. So putting the image over the centre line you can avoid text being hidden. They have a column for the article itself, however they have gone for 2 columns of writing, unlike the commonly used 3. In my magazine I will use 3 columns as it is nicer to look at and is more attractive to your reader. What NME have used which isn't common is the last column on the right-hand side. This column is for the readers view of the magazine or the featuring article. I like this idea as it sells the band more. It gives an insight (to people who may of not heard of the band before) into exactly what this band is like, and what other peoples views of them are.

The colour scheme on this page is slightly different to the rest of the magazine. This could of been done however on purpose, to catch the readers eye as they are flicking through the magazine. The blue on this page is really quite striking and is a definite eye catcher. All the important features on this page have a blue background. For instance, the band name 'The Teenagers', important info on the band and quotes taken from the text. The quote taken from the text is a nice trick to split up the text on the right-hand side. It draws your eye to the quote and the if it is an interesting quote, it gets the reader involved with the story there making them read it. As far as the image goes, it is very typical of an indie magazine. In the background there a load of posters of other bands and concerts and the models or band are relaxed like the don't care. This attitude is very stereotypical of this genre of music.

Q

The double page spread shares the same features as NME but the editors of Q have changed some connotations of a double page spread. For example, they have used 4 columns for their feature writing. This gives it the appearance that there is more writing and therefore more to this band. However like I said before I am going to try to stick to 3 columns worth of writing. I do however like the image that has been put in the middle of the article. Like the quotation, this image breaks up the writing, giving the reader a break. The title 'Born to run' is an eye catching title and is probably a pun from a song made by the featuring band. This is commonly all over the media, newspapers use it as well as magazines. It is simply to add humour to the page. Being in capitals as well it stands out and it more eye catching.

I like it how they have carried on their colour scheme showing consitinty throughout the magazine. The small attention to detail this magazine has is important. The 'T' being in blue, showing the colour scheme off. I really like this technique, it adds a differency to the page. It isnt something every magazine uses hwoever.  

Mojo

The theme that Mojo seem to have created for themselves is continued onto their double page spreads. The theme of black and white photo reoccurs here again. This really works for this page as there isn't alot of colour and the dark tones of the photo allows us to image the colour that could possibly be behind the photo. There is a rather large quote on the right-hand side of the page. This contents what looks like two different fonts but in fact some words are simply put into bold. They have used a drop letter at the beginning of the actual article. This is a common feature of a double page spread article and I do plan on using it in my magazine. There is only two columns for text which like I have said previously is uncommon for a double page spread as it just doesnt look appealing to the reader. I plan on using 3 columns for my article.

In the middle of the page there is a readers view of this artist. I however do not like the positiong of this feature. It invades the page and text too much. Even though I dont actually like the feature itself, if I had to position it anywhere it would be on the photo side of the page and the bottom. So readers can make a connection between the artist and what the fan of the artist has said.

The Word

The colour scheme of red titles continues again on The Words double page spread. This magazine has yet again for a minimalist look. The black and white photos relates to the front cover of the magazine. I really like the small photo they have used as it makes look older than it probably is. The torn edged of the main photo ties into the location of the photo. The location of the photo appears to be an amausement on a pier, a place where people normally go on holiday. Therefore the torn edge of the photo could represent how it was torn to be put in a scrap book. The thing that lets this double page spread down is the lack of text. I know they're going for a minimalist look but only on column of text doesn't really appeal to the reader.

The thing I like the most about this page is their small attention to detail. The issue number and date of the magazine is put in the top left hand corner. I quite like the positioning of this as it is common to fins these features at the bottom of the page. Therefore this is something I will try in my magazine.

The Rolling Stone

This magazine is also aimed at a slightly older audience than just teenagers. You can tell this from the presentional devices the editor had used. For example a slightly discoloured photo that almost looks black and white but still contains a bit of colour. However you can tell that the audience isn't actually that oold due to the use of sans serif font used for 'scarface'.
This is another magazine that yet again only uses two columns for text. I have now begun to think whether the audience is dependant on the amount of columns a magazine uses.

One feature I really feature I really like about this double page spread is how the title and the sub text has a fitted box around them, highlighting them on the page. This is something I'd really like incoparate in my double page spread even if I just use it around a quote as a quote should be something that stands out.